International Beverage Specialists

Our vision is to develop a core portfolio of non conflicting, world class beverage brands. To introduce them to the MENA region and to provide continued volume of sales growth through relationship building and ambassadorial support.

Our Mission

Launching a brand onto a new continent is a difficult and expensive process. By presenting a category portfolio of world class beverages to distributors across the region, we drive down your cost of entry into the market.

Using relationships nurtured over a combined 25 years in the local industry, we have pre contract agreements in place with multiple large hospitality groups and the region’s leading independent venues.

This allows distributors to list and order our products from suppliers with confidence in a guaranteed rate of sale. Acting as sales managers directly with the operators to drive continuous volume, combined with providing ambassadorial support to drive fruitful activation with the right accounts.

We believe that this end to end strategy truly bridges a gap in the market. Which, with the current global pandemic, is becoming wider and wider by the day.

By providing value of both sides of the relationship along the whole value chain, we provide a route to market solution that is second to none.

This City…

Based in the regions freight and tourism gateway. Your brands future in MENA is showcased in the multicultural melting pot of Dubai.

Value Chain Management

Brand Owner

Our portfolio is second to none
The world’s most innovative and globally trending beverage brands backed by some of the biggest players in the game.


Multiple routes to market
Unique partnerships in place with several of the regions most experienced and professional distribution companies.

Point of Sale

Iconic venue relationships
Our 25 years of industry experience in the region ensures that we have an envious position to drive your brands value and volume.

Get in touch

Give us a call on +971 56 322 0932

or if you would like to arrange a video call, fill out the form below

Urban Liquid FZ LLE

A dedicated team of industry experts who collectively bring operational excellence, route to market, distribution, and brand building experience from across Europe, North America and the MENA region.

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Open Hours (GMT+4)

SunThu: 9:00 am – 6:00 pm
Fri – Sat: on request


Palm Jumeirah
Dubai, UAE


+971 4 446 8635